A New Site, Real Tracking, and 4.2x ROAS in Month One
A website built to convert, tracking wired end to end, and Meta ads that returned 4.2x in the first month.
The Challenge
This plumbing and water treatment company needed the infrastructure a paid campaign depends on before any budget went out the door: a website built to convert paid traffic, tracking that could tie a lead back to the ad that produced it, and somewhere for new leads to actually land.
Running ads without that means spending blind — no way to separate an ad that works from one that doesn't, and no way to prove the spend returned anything.
Our Strategy
Website first. We built the site before a dollar went to ads, so every click landed somewhere designed to turn a visitor into a booked job.
Tracking wired end to end. We set up conversion tracking so every lead traced back to the ad that produced it — measured, not guessed at.
Leads straight to the inbox. We built automations that deliver each new lead directly to their email with the ad attribution attached, so the team sees who came in and which campaign brought them without opening a dashboard.
Meta ads in two markets. Campaigns ran to the Mesa, Arizona service area and into Boise, Idaho.
Project Details
Key Results
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