Paid Advertising

Paid Ads That Drive Qualified Leads—Not Just Clicks

We manage Google Ads and Meta Ads campaigns built around one goal: generating qualified leads at a cost that makes your business more profitable. No vanity metrics. No wasted spend. Just conversion-focused campaigns you can measure.

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4.2x

Average ROAS

64%

Avg. Cost Per Lead Reduction

$3M+

Ad Spend Managed

200+

Campaigns Launched

Most Paid Ad Campaigns Fail Because of Avoidable Mistakes

Broad match keywords bleeding budget on irrelevant searches. Ad creative that doesn't match search intent. Traffic sent to a homepage that was never designed to convert. No conversion tracking to know what's actually working.

These aren't edge cases—they're the rule. And they explain why so many businesses try Google Ads or Meta Ads, don't see results, and conclude that “ads don't work for my business.”

Ads work. Poorly structured, untested, untracked campaigns don't.

Campaigns rebuilt from the ground up around your actual goals

Landing pages designed to convert, not just inform

Full conversion tracking so every lead is attributed correctly

Continuous optimization to improve results month over month

What Most Businesses Spend on Ineffective Ads

Broad match keywords

Budget wasted on irrelevant clicks

Sending traffic to homepage

Low conversion rate, poor ROI

No conversion tracking

No visibility into what works

Set-and-forget campaigns

Performance degrades over time

No landing page strategy

Visitors leave without converting

What's Included

Everything Needed to Run Profitable Paid Campaigns

Google Ads (Search)

Capture high-intent searches from people actively looking for your service. We build tightly structured campaigns with quality score optimization and smart bidding strategies.

Google Ads (Display & YouTube)

Brand awareness and retargeting through Google's display network and YouTube. Ideal for staying top-of-mind with audiences who have already engaged with your business.

Meta Ads (Facebook & Instagram)

Reach targeted audiences based on demographics, interests, and behaviors. Particularly effective for B2C, local businesses, and businesses with visual products or services.

Retargeting Campaigns

Serve ads specifically to people who have visited your website, watched your videos, or engaged with your content—keeping you visible while they're making a decision.

Landing Page Optimization

Drive paid traffic to dedicated landing pages built for conversion—not your homepage. We design, build, and test landing pages as part of every paid campaign.

Conversion Tracking

Track every lead, call, form submission, and purchase back to the exact campaign, ad group, and keyword that drove it. No more guessing what's working.

Budget Optimization

Continuously review spend allocation across campaigns, ad sets, and audiences to maximize ROI. We shift budget toward what's working and cut what isn't.

Monthly Reporting & Strategy Reviews

Clear monthly reports showing lead volume, cost per lead, ROAS, and campaign performance. Regular calls to review results and plan next steps together.

FAQ

Paid Ads Questions Answered

For Google Ads, we recommend at least $1,500/month in ad spend to generate enough data to optimize effectively. For Meta Ads, $1,000/month is workable to start. Below these thresholds, the data is too thin to make meaningful optimization decisions and results become less predictable.

Most campaigns start generating leads within the first 2–4 weeks of launch. The first 30–60 days are typically a learning phase where we gather data and optimize. By month 2–3, campaigns are usually running efficiently and results become more consistent.

Yes. All ad accounts are created under your name and you maintain ownership. We operate as managers on your accounts, not the other way around. If you ever stop working with us, your accounts, data, and history stay with you.

Absolutely. We regularly inherit existing Google and Meta accounts. We start with a thorough audit to understand what's been done, what's working, and what needs to be fixed before making any changes.

You receive a detailed monthly performance report covering impressions, clicks, cost per click, lead volume, cost per lead, and ROAS where applicable. We also do a monthly call to walk through performance and discuss strategy for the next month.

Let's Build a Paid Ad Strategy That Actually Works for Your Business

Book a free strategy call. We'll audit your current campaigns (or help you plan your first), identify the biggest opportunities, and show you what a results-focused paid ads system looks like.

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No contracts required

Free strategy call

Results-focused approach