How a Local HVAC Company Went from 12 to 58 Qualified Leads Per Month
A Phoenix-area HVAC company was running Google Ads on their own with poor results. We rebuilt their campaigns and landing pages from the ground up—and more than quadrupled their monthly lead volume.
The Challenge
Peak Comfort HVAC had been running their own Google Ads campaigns for over a year with frustrating results. They were spending $3,200/month and generating an average of 12–15 leads per month, most of which weren't converting to booked jobs.
The problems were significant: their ads were targeting broad, high-competition keywords with no geographic refinement, sending traffic to a homepage that wasn't designed to convert. There was no tracking in place to understand which campaigns, keywords, or ads were driving actual calls. Their cost per lead was over $220, and their close rate on those leads was under 20%.
In a business where technician time is valuable and repeat customers are the lifeblood of the company, an underperforming ad campaign isn't just a marketing problem—it's a business problem.
Our Strategy
We started with a full audit of their Google Ads account and website conversion path. The issues were clear: keyword strategy, ad creative, landing page, and tracking were all broken.
Our approach:
Campaign Restructure — We rebuilt the Google Ads account from scratch with a tightly segmented campaign structure. Separate campaigns for emergency repair, seasonal tune-ups, new installations, and commercial service. Each campaign targeted high-intent, service-specific keywords with geographic restrictions matching their actual service area.
Landing Page Build — We designed and developed three dedicated landing pages: one for emergency HVAC repair, one for maintenance plans, and one for new system installations. Each featured a clear headline, service benefits, trust indicators (reviews, certifications, guarantee), and a streamlined contact form with a click-to-call button.
Tracking Implementation — We set up conversion tracking for phone calls, form submissions, and chat conversations. For the first time, the company could see exactly which keywords and ads were driving actual leads.
Negative Keyword Management — We identified and excluded hundreds of irrelevant search terms that had been consuming budget without producing results.
Ad Copy Testing — We wrote and tested four variations of ad copy for each service category, focusing on urgency, trust signals, and specific customer pain points.
“We'd been burning money on Google Ads for over a year and had almost nothing to show for it. Cobalt Peak rebuilt everything from scratch—campaigns, landing pages, tracking—and within three months we had more leads than we could handle. Our close rate went up too because the leads were actually qualified. This changed our business.”
Project Details
Key Results
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