Law Firm Doubles Website Conversions After Full Redesign
A Scottsdale personal injury law firm had a dated website that looked outdated and wasn't generating cases. A full redesign and conversion strategy more than doubled their consultation requests.
The Challenge
Harmon & Associates, a personal injury law firm, had a website that hadn't been updated in five years. It was slow, didn't work well on mobile, and failed to communicate the firm's expertise and track record clearly.
Despite a strong reputation in the local legal community and a steady stream of referrals, their website was generating fewer than 8 consultation requests per month—far below what their ad spend and brand awareness should have been producing.
The firm was spending $5,000/month on Google Ads driving traffic to their homepage, but their conversion rate was under 1.2%. They knew the problem was the website, but weren't sure how to fix it.
Our Strategy
We began with a conversion audit and competitive analysis. We identified that the existing site had three fundamental problems: slow load time (7.2 seconds on mobile), no clear differentiation from other firms, and a contact form buried at the bottom of a long page with no trust signals around it.
UX and Information Architecture — We restructured the entire website with a clear hierarchy: home page, practice area pages, attorney profiles, case results, and contact. Every page was designed around the user journey of someone who has just experienced an accident and is looking for help.
Conversion-Focused Design — We designed a new site with a prominent click-to-call button in the header, case result highlights above the fold, attorney photos and credentials prominently featured, and consultation booking forms on every practice area page.
Trust Signal Integration — We incorporated client testimonials, Google review scores, bar associations, case result examples, and attorney recognition badges throughout the site.
Mobile Optimization — The new site was designed mobile-first and loads in under 2 seconds on mobile devices.
Local SEO Foundation — We implemented proper title tags, meta descriptions, schema markup for legal services, and created location-specific content.
“Our old website was embarrassing compared to competing firms, but we kept putting off the redesign. Cobalt Peak made the process easy and the results were immediate. Within a month of launching the new site our consultation requests more than doubled, and the quality of inquiries improved significantly. We should have done this years ago.”
Project Details
Key Results
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